Create Impact with Strategic Storytelling
Do you want to enhance communication with external stakeholders and foster collaborative conservation outcomes? Contact Phillip Yates to learn how strategic storytelling can help you communicate and engage meaningfully with stakeholders and complete successful conservation projects.
What is Strategic Storytelling?
It integrates public relations, marketing, community engagement and project management best practices to develop communication campaigns that resonate with stakeholders and help organizations achieve collaborative and meaningful conservation outcomes.
Key Strategic Storytelling Techniques
1. Identify Strategic Goals
Strategic storytelling is results-oriented communication focused on helping conservation organizations achieve their short-, mid-, and long-term strategic goals. Effective and meaningful communication requires specific organizational goals and objectives.
2. Use Project Best Practices
Ensure early collaboration with project managers and leverage research and lessons learned to improve project plans. Establish common expectations, identify key milestones and use agile techniques to navigate uncertainty and achieve objectives.
3. Understand Stakeholders
Understanding stakeholders' interests and their communication needs is essential for successful communication projects. Leverage stakeholder analysis techniques to evaluate stakeholders’ perceptions about your organization and your work.
4. Identify & Evaluate Risks
Use risk management techniques to mitigate threats, seize opportunities and improve communication decision-making. Use risk assessments to “Crisis Risk Playbooks” to help manage crisis risks and to respond strategically if they occur.
5. Create Effective Plans
Use key lessons learned and research to develop communication plans with clear goals, measurable objectives, targeted strategies and effective tactics that will deliver your information to the right audiences, at the right time and in the right place.
6. Keep People in The Picture
Effective storytelling focuses on people. Share information that matter in their day-to-day lives. Leverage common values and communication best practices to create resonant and meaningful messaging “frames” that meet people “where they’re at.”
Strategic Storytelling Services
Every day, project managers, public relations and community engagement professionals must navigate uncertainty and simplify complexity in a rapidly changing world. Phillip Yates provides strategic storytelling and crisis/risk strategy services to help them manage change, communicate key stakeholders and complete meaningful conservation projects for their communities.
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Do you need help developing communications strategies for challenging public affairs and community engagement projects? Phillip Yates provides consulting services to help you navigate uncertainty and deliver successful project outcomes for your organization and your communities.
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Phillip Yates helps organizations leverage risk assessments to help improve decision-making in challenging public affairs projects. Go further and use risk assessments to create “Crisis Risk Playbooks” to evaluate critical crisis risks, prevent them from happening and respond strategically if they occur.
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Gain knowledge of project management techniques and stakeholder mapping tools that can help you simplify complexity and navigate uncertainty in challenging public affairs and community engagement projects. Contact Phillip Yates to leverage project management best practices in your strategic storytelling projects!
Professional
Certifications
Phillip Yates has earned project management, risk management and public relations certifications that help him simplify complexity and navigate uncertainty in challenging public affairs projects.
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The Accreditation in Public Relations (APR) certification demonstrates professional expertise in developing public relations, public affairs and strategic communication campaigns that achieve organizational objectives. It requires extensive knowledge of reputation risk management risk strategies and experience in public relations research, strategic communications planning, media relations and crisis communications.
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The Project Management Professional (PMP) certification demonstrates in-depth experience in leveraging agile project management and project risk management best practices to complete complex public relations and public affairs projects. Certification also demonstrates extensive knowledge of effective stakeholder engagement, project communication and risk management techniques, such as risk identification, risk analysis, risk response planning and project risk monitoring.
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The Risk Management Professional (PMI-RMP) certification demonstrates in-depth knowledge of anticipating and managing change and implementing risk management and risk assessment best practices. The accreditation requires in-depth experience in identifying problems, assessing project risks, mitigating threats, maximizing results, meeting deadlines and seizing strategic opportunities. Insights gained from this certification can help organizations complete successful public relations, public affairs and community engagement projects.
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The Agile Certified Practitioner (PMI-ACP) certification provides public relations, public affairs and community engagement professionals with critical knowledge to help them complete projects with a high rate of change, complexity and risk. The certification also provides crisis management professionals a framework to navigate crisis communication challenges.
Professional Certificates
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This certificate from Cornell University provides insights into evaluating brand purposes, identifying target audiences and creating integrated marketing communications. It also provides students with knowledge to identify opportunities that will affect their brand’s market position and guidance on creating brand positioning strategies.
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This certificate from Cornell University provides students with knowledge of marketing strategy, decision-making tools and market research and analysis. It also provides participants with insights on how to communicate the value of their brands and how to introduce new products.
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This certificate from Cornell University provides students lessons on leadership models that leaders can use in their day-to-day jobs, along with insights on positional power and the state of the relationship between employees and leaders. The certificate program also provides behaviors that will most effectively influence and motivate public sector employees to perform at a high level and meet the organization's goals.
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The social impact measurement certificate from Arizona State University helps professionals and organizations understand how social impact measurement fits into their management structures and how to design social impact evaluations.
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This certificate from the University of Colorado and B:CIVIC – a Colorado-based nonprofit association of professionals – provides practical CSR knowledge and a “toolbox” of social responsibility resources. It also offers students opportunities to hear from local, regional and global CSR experts that will spark ideas and insights and expand their community of peers, helping students to make valuable professional connections.
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This University of Colorado-Coursera program provides stakeholder engagements professionals insights on how to “engage and approach complex problems, engage effectively with stakeholders and collect and analyze data to solve community transformation changes.”
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This specialization from Coursera and the University of Pennsylvania is designed to give professionals “the tools and strategies [they] need to create measurable social impact around the world.” It provides students with strategies to “achieve sustainable social impact” and “profits with purpose.”
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This certificate program from Harvard’s Business School “illustrates how businesses can thrive and grow while simultaneously solving some of the world’s biggest challenges.” It helps students “understand and analyze business models that drive change and how to communicate the competitive advantages of being a purpose-driven leader to management, leadership, and other key stakeholders.”
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This certificate from Cornell University provides students with knowledge of marketing strategy, decision-making tools and market research and analysis. It also provides participants with insights on how to communicate the value of their brands and how to introduce new products.
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This course from Velociteach provides project managers with more in-depth information on how to initiate, plan, implement, monitor and close projects. The certificate program focused on the long-term consequences of early decisions and the critical importance stakeholders play in successful projects.
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This course from the Project Management Institute provided key insights and guidance on implementing change management programs. Coursework included information on change management frameworks and strategies for responding to challenges in implementing change management programs.
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This certificate program from the Public Relations Society of America equips “management-level communicators with advanced perspectives, best practices and practical, implementation-ready approaches to managing reputation risk.”
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Velociteach’s certificate program teaches students practices, tools, and techniques for managing project risk. The class also gave students information on the principles and methodologies of risk management and provided risk analysis frameworks that students could use immediately.
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The Velociteach course provides broad frameworks to help project managers address and navigate project uncertainty. It included information on key risk terms and how to conduct qualitative risk analyses.
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This course from the Project Management Institute is intended to help organizations adapt (in real-time) amid the challenges associated with COVID-19. The course included information on responding effectively to risks, managing in a crisis and establishing effective virtual teams.
Strategic Communication Experience
Get in touch.
Contact Phillip Yates to leverage strategic storytelling to communicate with and engage key stakeholders for your conservation projects.